John O’Connell Published in Advisorpedia: FanDuel’s Entry Into Prediction Markets Signals a New Era for Investor Behavior

John O’Connell was published in Advisorpedia discussing how FanDuel has become a household name in sports wagering, but its newest move reaches well beyond sports. FanDuel, in partnership with CME Group, is preparing to launch a regulated prediction-markets platform that will allow users to trade event-based financial contracts. This is a significant development for the wealth-management industry. When a company with millions of U.S. customers steps directly into event-driven contract trading, advisors must pay attention. The world of speculation has evolved. It now lives at the intersection of technology, regulation, and narrative. Advisors who understand this shift will remain relevant. Advisors who ignore it will fall behind the expectations of their clients.