John O’Connell Featured in Wealth Solutions Report: Modern Trust-Based Communication That Scales As You Grow

In this article by Marie Swift published in Wealth Solutions Report, she discusses brand voice standards in the age of AI, which can help firms understand, articulate, and operationalize their authentic voice. She reflects on insights gleaned during a recent conversation with John O’Connell. Hearing how The Oasis Group approaches brand voice using modern tools, including Claude Enterprise, inspired her to revisit how Impact Communications was evolving and managing its own brand voice.

Marie details how The Oasis Group uses Claude as their first draft proofreader, taking the first drafts developed by John’s team, comparing them to The Oasis Group’s voice, and providing a confidence level that discerns whether each section sounds like their writing style. Then Oasis team members can edit their sections before submitting for final internal review. This ensures that the first copy the Managing Directors review is aligned to the firm’s brand, saving hours of additional review and back-and-forth editing.

In an industry where language carries both legal weight and emotional resonance, finding and consistently expressing your brand voice has never been more important. The introduction of generative AI, which is a great way to streamline content creation, hasn’t changed those expectations — it’s amplified them.