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CRM strategy, fee structures, sales pipeline, segmentation, operations, growth

John O’Connell Published in Advisor Perspectives by VettaFi: Wealth Management Firms & the Rise of Prediction Markets

Discover how prediction markets are becoming a durable feature of the financial landscape and how they align with how younger investors think, trade, and absorb information in this article authored by John O'Connell for Advisor Perspectives by VettaFi.

Why Your Wealth Management CRM Can’t Talk to Your Email Marketing Platform (And Why That’s Hurting Your Growth)

CRMs and email marketing platforms exist in parallel universes that don't communicate with each other. The firms that grow consistently aren't those with perfectly integrated technology stacks. They're the ones who understand their systems' limitations and build processes ensuring critical information doesn't get lost in the gaps.

John O’Connell Featured in Financial Planning Magazine: Why diversification matters when it comes to marketing

John O'Connell shares valuable insights in this article from Financial Planning Magazine, discussing how advisors and other financial services professionals who rely heavily on social media to reach clients and prospects are increasingly confronting a trade-off: Stay active on channels they no longer trust, or walk away from a built-in audience.

Webinar with Aidentified: Using Data Intelligence to Build Deeper Client Relationships

In this webinar replay, John O’Connell, alongside Dan Cavanaugh and Erika Maynard of Aidentified, have a practical discussion on how data intelligence is transforming the advisor-client relationship. You’ll leave with actionable frameworks for turning data into stronger relationships and better client outcomes.

John O’Connell Featured in Wealth Solutions Report: Modern Trust-Based Communication That Scales As You Grow

In this article by Marie Swift published in Wealth Solutions Report, she discusses brand voice standards in the age of AI and reflects on insights gleaned during a recent conversation with John O’Connell, discussing how The Oasis Group approaches brand voice using modern tools including Claude Enterprise.