John O’Connell Published in Wealth Solutions Report: Google Finance Brings Sophisticated Research Tools Without The Enterprise Price Tag

John O’Connell wrote this article for Wealth Solutions Report discussing how Google Finance just made enterprise-level market research accessible without enterprise pricing. Google Finance’s new AI upgrade marks a major shift in market research accessibility. Traditionally, high-end tools like Bloomberg Terminal and FactSet have been reserved for well-funded firms, costing tens of thousands per year. Now, Google offers comparable research capabilities—such as natural language search, advanced charting, and broad asset coverage—for free. While the platform’s data delay prevents it from replacing real-time trading terminals, it transforms how smaller RIAs and independent advisors can approach investment research, lowering cost barriers and expanding access to sophisticated analysis tools. In addition, the platform’s new features include “Deep Search,” which uses AI to interpret complex research queries, generate citations, and display its methodology.